All work
KPI Reporting System
GA4, Search Console and Looker Studio dashboards for management
Client
DesignTree Ltd.
Year
2025 – 26
Role
Analytics
Tools
GA4, Google Search Console, Looker Studio
The brief
Management wanted to see, in one place, what marketing spend was returning.
What I did
I set up tracking in GA4 and Search Console and built Looker Studio dashboards that put campaign, search and lead data side by side.
Outcome
Regular KPI reports with actionable insights that guided budget and campaign decisions.