All work
B2B Lead Engine
Google and Meta campaigns that brought cost-per-lead down cycle after cycle
Client
DesignTree Ltd.
Year
2025 – 26
Role
Performance marketing
Tools
Google Ads, Meta Ads Manager, GA4
The brief
DesignTree sells to manufacturers, where a single qualified enquiry is worth far more than a thousand clicks. The goal was a steady, predictable flow of leads the sales team actually wanted to call.
What I did
I planned and ran search and social campaigns on Google Ads and Meta Ads, built audiences around buyer roles and industries, and tightened targeting, creative and landing pages after every cycle.
Outcome
Qualified B2B leads from paid channels, with cost-per-lead falling over successive campaign cycles.